The Situation
Before working with us, Property Navigation’s YouTube channel was averaging just 2–6 views per video—with zero leads coming in from their content. Despite being deeply knowledgeable in the property investment space, their message simply wasn’t reaching the right people.
They were doing all the work: filming, editing, uploading. But nothing stuck.
We had no real traction on YouTube. No matter how much we put out, it was like shouting into the void. - Boyd Buffier
🎥 Here’s the first video we made with Property Navigation:
Results (First 100 Days)
- 📈 Views: 2 → 1,600
- ⏱️ Watch Time: 0.4 → 147 hours
- 👤 Subscribers: 1+ (thanks Mum) → 37+
- 👀 Impressions: 750 → 15,000
- 🎯 CTR: 0.2% → 6.9%
Watch The Video
The Strategy
We knew they didn’t need more videos—they needed the right video, shown to the right people.
Here’s what we focused on:
📌 Content Strategy
We worked with the team to reverse-engineer what property investors were already searching for—and shaped the video around high-intent topics that aligned with their strengths. The goal: content that’s both valuable and visible.
🎯 Thumbnail Design
A great video is useless if no one clicks.
We redesigned their thumbnails to stand out with bold text, clear value, and emotional cues that stop the scroll.
Before
After
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🎬 Engaging Editing – Real, Not Overproduced
We used an editing style that strikes the perfect balance: engaging but never in-your-face.
Viewers don’t want to watch a polished sales pitch—they want to feel like someone’s talking directly to them. We kept the delivery natural and unscripted, while handling all the polish quietly in the background.
To the audience – it feels like Property Navigation just hit record and spoke from the heart.
To Property Navigation – no technical faff, no post-production stress—and they get all the credit.